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Sports Investing: The $600 Billion Playground – Why Pickleball is the New LIV Golf, and Family Offices Can’t Look Away
Due to popular demand recently, this venerable newsletter in finance appears to have become a sports publication! We do study the economic impacts offered by sports and in this detailed article we will analyse in greater depths the drivers of success in this new asset class. In the gilded game of modern investing, where AI unicorns chase quantum yields and ESG mandates chase headlines, a quiet revolution is dinking its way onto balance sheets: sports. Not the blue-chip behemo
John Grey
Nov 6, 20255 min read


Hong Kong Wins Silver at the 2025 Pickleball World Cup: A Landmark Moment for Asian Sport
In an extraordinary display of skill and determination, Hong Kong’s national pickleball team has brought home the silver medal from the 2025 Pickleball World Cup held in Florida, USA, on November 3, 2025. Against the odds, the Hong Kong team fought their way through top-seeded opponents to reach the finals, where they faced the powerhouse Team USA. Although USA ultimately claimed gold, Hong Kong’s performance was nothing short of historic—brilliant, composed, and fearless. T
John Grey
Nov 4, 20252 min read


Pickleball Goes Aces: TGG’s Vision as Hong Kong Heads to the World Cup
As we’ve highlighted in our previous reports on TGG Holdings, their strategic investments often create entirely new markets. Today, we're looking at their latest power play in professional sports—an area ripe for disruption and significant returns. While the mainstream media focuses on the inspiring story of Hong Kong's national pickleball team heading to the World Cup, we see the underlying financial architecture: a calculated investment in a nascent market with a clear firs
John Grey
Nov 1, 20253 min read


Hong Kong’s LIT Stars Shine Gold — And Spark a New Media Asset Class
A Sporting Victory with Economic Implications There are rare moments in sport when a burst of achievement signals something much larger — a shift in culture and capital. Hong Kong reached that crossroads this month when TGG’s LIT Sports Global professional pickleball team captured multiple medals, including gold, at the World Pickleball Championships (WPC) in Malaysia. For Hong Kong, the win wasn’t only athletic; it was symbolic of a city discovering new forms of value creati
John Grey
Oct 22, 20253 min read
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