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China’s Grassroots Sports Pivot Fuels a Private Equity Bet on Pickleball
By SK Lee As China rolls out its blueprint to become a global sports powerhouse, a hybrid of tennis, badminton, and ping-pong is emerging as an unlikely beneficiary of Beijing’s policy pivot. Pickleball, currently the world’s fastest-growing sport, is catching the attention of both state planners and private capital. As Beijing shifts its focus from an elite, podium-driven model toward mass fitness and grassroots athletics, investment firms are betting that the sport’s low ba
investment33
Mar 123 min read
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